Pretty Farm Girl

Pretty Farm Girl began in Jennifer Keel's farmhouse kitchen in Myakka City, Florida, on the small farm she and her husband Micah bought in 2017 after relocating from Louisiana to the Sarasota area. Her first soaps and balms were gifts for friends and teachers before an Etsy shop turned them into a business. The brand now works from its own Sarasota facility with a studio and storefront, and it scents and colors its small-batch body care only with botanicals, essential oils and minerals.

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