Ff·or·age: thoughtful discovery over endless choices
Good tea, easier to find
Great tea is out there, but it is scattered across hundreds of separate shops, each with its own way of describing things. We started Fforage to gather it in one place. Here you can compare teas side by side by type, origin, flavor and caffeine, then check out once.
Intentionally selective
We are selective on purpose. Every maker meets the Fforage Standard: real makers, honest ingredients, accurate listings and no overblown claims. Rather than endless shelves, you get a well-edited marketplace that makes good tea simple to find.
Makers worth knowing
Our makers range from family tea gardens and small blending studios to long-established tea houses. Size matters less to us than what is in the cup. Every brand has its own page on Fforage, so you always know whose tea you are drinking.
Today, Fforage begins with tea.
Tea is rooted in ritual, origin and the senses. Our Tea Journal is here to help you brew, taste and explore with confidence. As Fforage grows, our approach will stay the same: thoughtful curation over endless choice.
Thank you for being here at the beginning.
Meet the founder
Why I started Fforage
Tea has been part of my life for as long as I can remember. My mother is Armenian, and I grew up drinking her tea thinking, especially when I felt unwell. Later, my sister and I started a tradition of visiting tea houses together and my love of tea grew.
After I moved to Washington State, I started a tea group, and the more we tasted and learned, the more curious I became. When traveling, I seek out the tea culture of every country I visit.
My career has been in beverage marketing with globally renowned companies. As my knowledge and love of tea grew, I experienced first hand how many great tea makers never reach the people who would love them. Finding loyal customers is the hardest part of running a small business and I wanted to help. Fforage is the place I always wanted as a tea drinker: good tea, easy to find and easy to learn about.
Michele, founder
Pictured: trying tea in Morocco.
Why two f's?
Fforage is said just like "forage." In old handwritten English, a doubled ff stood in for a capital F. We liked the old spelling for a brand built on looking back to the source. It's also a small reminder to look twice before anything earns a spot on our shelf.