The Fforage Standard

Chosen by hand. Held to a standard.

Fforage is a marketplace for tea and the things that go with it. Every maker is picked by a person, not an algorithm. These are the promises we ask each one to keep, so you can shop with confidence.

What we ask of every maker

Seven promises, whether it's an everyday breakfast blend, a hand-thrown matcha bowl or a tea-inspired gift.

  1. 01

    Worth recommending

    Every product earns its place, in the cup or beside it. For tea, that means quality you can taste and a point of view of its own. For teaware, gifts and tea-inspired goods, it means thoughtful design, good materials and a real connection to tea.

  2. 02

    Real makers, named

    We work with the people who grow, blend and craft what we sell, and every product carries its maker's name. When a product reaches us through a specialty shop, we name the original brand. When teaware or a gift has no brand of its own, we name the shop that stands behind it.

  3. 03

    Open about where it comes from

    Makers share what they know about where their tea comes from, whether they grow it, blend it or curate it. That might be a single estate, a country of origin or a signature house blend, and we pass it along to you.

  4. 04

    Honest ingredients and materials

    Full ingredient lists for anything you drink, including flavorings and any source of caffeine, plus clear materials for teaware and goods. Every tea is marked caffeinated, decaf or caffeine-free.

  5. 05

    Accurate listings

    Names, details and photos should match what's inside and what arrives at your door. A tea called matcha should contain matcha. If something doesn't match, we pause the listing and take it up with the maker.

  6. 06

    No overblown claims

    Tea, herbs and botanicals have been part of wellness traditions around the world for centuries, and we respect that history. We don't make or endorse medical claims, and we don't list products that make unsupported ones. Nothing on Fforage is medical advice.

  7. 07

    Shipped fresh

    Most orders ship straight from the maker or the specialty shop that carries its products, so your tea reaches you fresh.

How a maker joins Fforage

Nothing goes live until it has been checked against the standard.

  1. They apply

    Makers tell us about their teas, what goes into their products and how they ship, through our brand application.

  2. We review

    We check every listing for ingredients or materials, caffeine details, accurate photos and honest claims. Sometimes we ask for samples.

  3. We keep checking

    As Fforage grows we revisit the whole catalog, founding makers included, and remove anything that no longer meets the standard.

A marketplace is only as good as what it lets in.

Something not right?

If a product doesn't match what we promise here, tell us. We read every message and follow up with the maker.

Email hello@fforage.com Request a maker or tea