Meet the maker
The story behind Truly Teas
Truly Teas started in a classroom. During her final year at Indiana University Northwest, founder Lindsey Liesenfelt and her classmates built a mock marketing plan for a tea company in an upper-level marketing course. Tea had long been part of her family life, so the idea stayed with her. That class plan grew into a real business in Northwest Indiana, which Lindsey now runs as owner with a small team.
- Northwest Indiana
- Women-owned
- Organically sourced loose leaf
- Began as a college project
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The lineup is all loose leaf and organically sourced, with fair trade certified teas among the offerings. Everyday staples like Earl Grey, chai and green tea sit alongside fruit blends, matcha and seasonal flavors. Lindsey built the company around honest values and good care for customers. The women-owned shop also stays close to home through local markets, community events and restaurants around the region.
“We want to change the way people see and think about tea, one cup at a time.”
Truly Teas
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Hibiscus Flowers
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Hibiscus, Raspberry Leaf & Lavender Herbal Blend
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Licorice Root Black Tea
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Tropical Infusion
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Vanilla Rooibos
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Blackberry Currant
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Irish Breakfast
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Truly Jasmine
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Caramel Scott
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From the Tea Journal
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